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1627 Northeast Alberta Street
Portland, OR, 97211
United States


organic apothecary products for health and beauty 

Felicia Howe

Bio of founder Felicia Howe.


An artist, an empath, a skilled and intuitive alchemist, Felicia Howe is uniquely aligned with nature, people and beauty. Passionately dedicated to elevating health and beauty through our daily rituals, Felicia has evolved into a powerful and healing force with a brand like no other. Primrose Organics stems from Felicia’s childhood, with her first memories among the trees and wildlife surrounding her family’s Deadwood Oregon sustainable farm. Born into this natural community, her own mother taught her the power of herbs and sparked her lifelong relationship with organic living, with an innate respect for the planet.

In her youth, Felicia gravitated to the creative world, quickly becoming a highly sought after hair stylist attracting celebrities and musicians. It wouldn’t take long for her to recognize the growing need for a non-toxic environment that offered the very best in organic beauty.  She was a pioneer in sustainable practices when she opened award winning Primrose Organics Salon, one of California's first certified green salons, as recognized by Los Angeles' Mayor Garcetti's Green Business Program.

After 20 years as a stylist, and salon owner, she has listened, learned and connected with her clients and their variety of health concerns. Leaning in to her destiny, Felicia kicked her education into overdrive. Regularly earning international certifications, here are some of her standout degrees:

* Stillpoint Aromatics, Sedona Arizona
* University of Sussex, Brighton England – Ancient Geology & The mystical power of plants and herbs.
* Rosemary Gladstar School of Herbalism, Portland Oregon
* Member of NAHA (National Association of Aromatherapy)
* Liberate Emporium, Los Angeles, Reiki 1 & 2
* Feng Shui Designs, Traditional BTB & Herbal Medicine
*Judith Hill  Medical Astrology, Portland Oregon

Her intense research and credentials in certified organic methods, herbalism, aromatherapy, Reiki and Chinese Medicine have positioned her as an unparalleled expert, and manifested in a powerfully healing brand: Primrose Organic Apothecary.

With remedies inspired by her own health sensitivities, as well as her special perspective as a seasoned stylist, her exclusive organic line is an artful balance of her studied herbal healers with beautifying results. While targeting a range of issues for hair, the mental benefits are equally transformative. From your scalp to your spirit, the effects literally sink in and the proven plant magic ranges from charging your immune system to relieving depression. 

Dividing her time between Los Angeles, California and Portland, Oregon, Felicia is living, learning and creating. Still an active hair stylist, she maintains that open channel to humans, while creating daily in her nature-filled studio, where she grows, distills and creates with therapeutic intention.

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